Boosting Young Adult Engagement on Facebook Dating
Building features for young adult retention by targeting safety concerns, emphasizing self expression, and updating visual language.
Role
Design Intern
Timeline
May - August '21
Team
Facebook Dating on Facebook App
Tools
Figma
Origami
SKILLS
Product Thinking
Design Systems
Visual Design
User Interface
User Research
Cross-functionality
Context
Facebook Dating, Facebook's eponymous dating platform, is embedded into the Facebook app and is popular amongst middle aged users looking for long term relationships.
In this role, I conducted user research, identified growth areas for the platform, and built three standalone features designed to boost young adult engagement. Additionally, I worked with creative directors and led a creative campaign for Facebook Dating that was beta tested on 150,000+ users.
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The details of this project are currently under an NDA--come back later or contact me to learn more!
Improving the world, one design at a time.
ERIN ®AIRDAN